Designed for a baby in a rear-facing car seat, the Car Activity Centre is packed with developmental fun. The soft toys dance and jiggle with the rhythm of the car, catching little one’s attention, encouraging them to focus, and soothing them to sleep.

The Car Activity Centre turns driving time into fun learning time. The soft hanging toys jiggle with the movement of the car, with friendly faces and engaging patterns to encourage baby to focus – strengthening their developing eye muscles.

There are crinkles and rattles to discover, as well as two baby-safe mirrors, and baby will love seeing their reflection. The gentle motion of the toys will soothe tired little ones to sleep.

Part of the “Say Hello” range of intelligent toys, developed by East Coast in partnership with Baby Sensory.